Instagram pushed an update this isn't just one of those bug fixes or redesigned interfaces(well kinda is). Its an update where Instagram ported a four year old feature by adding a communication platform/selective image sharing with the introduction of private messaging they have labeled Instagram Direct. The update includes these new features
- The ability to share photos privately with up to 15 people.
- See who has seen, liked, and commented on your privately-shared photo in real time.
- Receive push notifications when one of your friends shares a photo with you.
- If someone you don't follow shares a photo with you, it goes to a special "requests" area. You can decide from there if you want to view it.
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